The .club domain has been the first among new generic TLDs to achieve 100 thousand paid registrations. The total number of names under the new extension is now 2.1 million. The .XYZ domain scores highest with the more than 477 thousand domain registrations, followed by geo TLD .berlin with nearly 140 thousand domain names registered to date.
The marketing of the .club domain has been more transparent yet equally effective when compared to .xyz, given the number of paid registrations. .club has been the first among new gTLDs to benefit from the support of a celebrity – the promotion engaged a well-known rapper 50 Cent. In addition, the domain has been visible for several weeks on the home page of the world’s largest registrar. It seems clear that honest marketing practices bring positive results, although it is difficult to downplay the value of the extension itself.
The .club domain, in a very short time following its release for general registration, has become a leader among new generic TLDs with paid registrations. It may be too soon to talk about big profits, but considering the renewals of .club domains next year, a substantial return on this wide-reaching .club campaign can be expected.