The .club domain has been the first among new generic TLDs to achieve 100 thousand paid registrations. The total number of names under the new extension is now 2.1 million. The .XYZ domain scores highest with the more than 477 thousand domain registrations, followed by geo TLD .berlin with nearly 140 thousand domain names registered to date.
The marketing of the .club domain has been more transparent yet equally effective when compared to .xyz, given the number of paid registrations. .club has been the first among new gTLDs to benefit from the support of a celebrity – the promotion engaged a well-known rapper 50 Cent. In addition, the domain has been visible for several weeks on the home page of the world’s largest registrar. It seems clear that honest marketing practices bring positive results, although it is difficult to downplay the value of the extension itself.
The .club domain, in a very short time following its release for general registration, has become a leader among new generic TLDs with paid registrations. It may be too soon to talk about big profits, but considering the renewals of .club domains next year, a substantial return on this wide-reaching .club campaign can be expected.
Lots of people say that the new gTLD .xyz has enormous potential. The domain’s major advantage is the fact that it has no specific meaning. That exactly is what makes it so great. The domain consists of the last three letters of the Latin alphabet, which makes it an ideal global extension, free from the constraints of a particular language.
The .xyz domain is intended as an extension offering both flexibility in terms of possible applications and eye-catching, easy to remember internet address. This is the potential of this extension: it is memorable and recognizable, and at the same time definitive.
Even before the release of the domain name, the registry declared an ambitious goal: one million domain names registered within .xyz during the first year of its operation, and five million registrations over the period of three years. So far, the overall standing of the domain does not look bad. The .xyz extension is the first and only domain from a pool of new gTLDs that has reached 500,000 registered names. At the time of writing this, it has already exceeded that number!
According to ntldstats.com, currently there are more than 2 million new gTLD domain name registrations. Only three of them (.xyz, .Berlin and .Club) have more than 100,000 registrations, five extensions (.xyz, .Berlin, .Club,.Guru and .Wang) have more than 50,000 registrations