Archive for November 2014

100 thousand registrations under .CLUB domain!

club-imgThe .club domain has been the first among new generic TLDs to achieve 100 thousand paid registrations. The total number of names under the new extension is now 2.1 million. The .XYZ domain scores highest with the more than 477 thousand domain registrations, followed by geo TLD .berlin with nearly 140 thousand domain names registered to date.

The marketing of the .club domain has been more transparent yet equally effective when compared to .xyz, given the number of paid registrations. .club has been the first among new gTLDs to benefit from the support of a celebrity – the promotion engaged a well-known rapper 50 Cent. In addition, the domain has been visible for several weeks on the home page of the world’s largest registrar. It seems clear that honest marketing practices bring positive results, although it is difficult to downplay the value of the extension itself.

The .club domain, in a very short time following its release for general registration, has become a leader among new generic TLDs with paid registrations. It may be too soon to talk about big profits, but considering the renewals of .club domains next year, a substantial return on this wide-reaching .club campaign can be expected.

The release of two character Portuguese domains!

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Beginning 3 November 2014, two-character names will be available under the Portugal’s domain .PT. There will be available both types: letter-based and numerical domains.

Fifty-one (51) domain names will be allocated via auction, which Portuguese domain registry will organize in December. At the same time, there will still be a limitation for certain character combinations, including those corresponding to country codes used for others TLDs. The deregulation of DNS for .PT does not include the names consisting of one letter. The proposed rate for the registration of two-character names under the extension .PT is 100 euros plus taxes. The starting price at the domain auction will be € 499 plus taxes.

In retrospect, it seems that blocking two- and one-character domain names can prove profitable for the registry. Domain values increase year by year, and if the www extension is highly appreciated on the market, the registry may not only get high amount of proceeds from the auction of released names, but also set a high price for the renewal of new short names.