Benefits of having your own domain name

 

Still wondering about whether or not to buy a domain name? Wait no longer. There are great benefits in having a quality domain name. A business card only goes so far but a website opens your company’s door to potential clients across the globe twenty-four hours a day. An effective domain name can also yield significant returns for your enterprise. Descriptive domain names can be very useful on a competitive market.

Here are a few things to consider:

Credibility & Reputation – If you invest in a generic domain name, visitors to your website instantly know that you take your business seriously presenting a professional image. You can keep your domain for years by renewing it annually.

Instant Type-in Traffic – Generic domain names usually draw direct navigation traffic from the start. Recent studies suggest that type-in traffic is quality targeted traffic that generates more results than search engine traffic.

Marketing your business – You can use your domain name to effectively establish your presence online by supporting an existing brand or building a new brand under your domain name. Adopting a quality generic domain in the company’s marketing campaigns and promotional activities can promote a wide-spread recognition of the company’s products and services. Clients will soon associate the company name with the generic term of the domain.

Being Competitive – Try to buy the domain name of your choice before your competition does. Domain names grow in value at a fast pace and a quality domain name that you own is a domain your competition doesn’t have. It works to your advantage as generic domains can generate substantial traffic. At no additional cost, a quality domain name can daily drive hundreds of potential new clients to your company’s website instead of that of your competition.

Search Engine Ranking – There is a better chance of reaching top positions in search engine results for websites incorporating keyword-rich domain names.

Investing in Domains – Domains industry keeps growing dynamically and has become a lucrative investment zone. In fact, no other commodity goes up in value faster than domains.

Reasonable Pricing – Most domain names can be purchased at low cost. Once acquired, a domain name can be renewed for approximately $10 per year.

Business Growth – Well chosen domain names can help your business grow by reaching a larger audience and entering new markets. They can also attract new clients.

Many companies large and small have already purchased generic domain names to benefit from their business building potential. You can do it too by registering a domain of your choice at a reliable domain registrar.

2 comments

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